DIGITAL PORTFOLIO
PARSONS SCHOOL OF DESIGN - BBA
TRENDS & INSIGHTS | STRATEGIC DESIGN RESEARCHER
Advertising →
A selection of creative concepts developed to connect brands with their audiences through storytelling and impactful visuals.
Communication →
Projects exploring how form, tone, and intention shape the way messages are received and remembered.
Case Studies →
Deep dives into select projects, offering context, process, outcomes, and lessons learned from real-world execution.
Branding →
Work that builds visual and verbal identity systems—crafting consistent narratives across all brand touchpoints.
Creative Projects →
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Opinion →
Reflections, critiques, and essays on creativity, culture, and communication—written from a designer’s lens.
Processes →
Behind-the-scenes methods, frameworks, and rituals that inform the way ideas are shaped, tested, and refined.
View All →
Browse the complete archive—every project, experiment, and exploration that makes up my creative practice.
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FARIS ABBAS
DIGITAL PORTFOLIO
PARSONS SCHOOL OF DESIGN - BBA
CREATIVE FORESIGHT ANALYST
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i am a creative foresight researcher specializing in trend analysis, consumer behavior, and strategic insights. I help brands anticipate industry shifts by identifying challenges, developing innovative solutions, and executing forward-thinking strategies.
My passion lies in understanding the psychology of consumerism—why people make decisions and how brands can adapt to meet evolving expectations. I am looking to apply my strategy, graphic design and trend research skills to a workplace where I can help businesses stay ahead of change and create meaningful connections with their audiences.
I'm not only prepared to navigate what’s next — but built to help define it.
The Journey
THE ORIGIN (2015)
My journey began in a Design Technology class, where I created a variety of products like cookie cutters, piggy banks, kites and others. I was captivated by the design process and the ability to create functional objects with my hands.
DIGITAL AGE (2017)
In the 9th grade, I installed the Adobe Cloud apps for my graphic design course. Shifting from product design, I began to create digital pieces like movie posters, advertisements and other artworks. Guided by that experimented with typography, digital modeling, like movie posters, advertisements and other artworks, both educational and personal.
A STEP FURTHER (2018)
In the 10th grade, I delved deeper into the graphic design world, taking classes like typography, digital modeling and others to diversify my skillset.
MINI INTERNSHIPS (2019)
In the summer, I completed two mini internships. I shadowed the Media Director of Sky Advertising’s day-to-day operations (city billboards, taxi ads, etc.). In the second, I created in-house and external ad posters for company events in the marketing department of a construction company. Indulged in the world of B2B (more details on LinkedIn/CV).
LEARNING AND APPLYING (202O)
I completed both AP Art History and Ap Studio Art, further exploring my technical skills and creative aspirations.
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TECHNICAL SKILLS (202O)
Completed an online 24-week course focused on improving my technical skills in the Adobe Cloud. Refined my graphic design skills and adaptability to different projects/tasks.
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COLLABORATIVE SUCCESS (202O)
Designed album cover art for famous Jordanian artist, Mahasneh. Titled Fakher Al Madineh, the hit album proceeded to gain over 500,000 streams across streaming platforms, and was featured by Vice Arabia and music critic, Big Hass.
PARSONS SCHOOL OF DESIGN - STRATEGIC DESIGN AND MANAGEMENT BBA (2021-2025)
Accepted and committed to my Parsons School of Design with scholarship. My first year made me realize that I like working solely with digital assets.
MARKETING INTERNSHIP (2022)
Completed my summer internship at ProgressSoft, a digital banking solutions company, working primarily in their marketing department. Indulged in the FinTech world and worked on some very interesting projects (more details on LinkedIn/CV).
PSYCHOLOGY OF CONSUMPTION - MARKETING AND SALES INTERNSHIP (2023)
Summer internship in an FMCG distribution company. Understood product placement psychology, consumer habits & trends and inventory management. Super interesting experience. My passion for consumer trends and analytics began here.
IDENTITY AND STRATEGY (2024)
Summer Internship in a branding agency working with a small team to cater to the needs of hospitality clients, providing brand identities for new and refurbished projects (story, colors, type, etc.). Eye-opening experience into the world of branding from the ground up. Began to realize the benefit of analyzing consumer habits and trends in industries besides FMCG, and how it applies elsewhere.
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LOOKING FORWARD (2025)
My past years of experience, personal, academic and professional, have birthed a passion for understanding consumer psychology through data, trends and in-field research. Establishing patterns and acting upon them is a skill that every company and individual can benefit from.