DIGITAL PORTFOLIO
PARSONS SCHOOL OF DESIGN - BBA
TRENDS & INSIGHTS | STRATEGIC DESIGN RESEARCHER
Advertising →
A selection of creative concepts developed to connect brands with their audiences through storytelling and impactful visuals.
Communication →
Projects exploring how form, tone, and intention shape the way messages are received and remembered.
Case Studies →
Deep dives into select projects, offering context, process, outcomes, and lessons learned from real-world execution.
Branding →
Work that builds visual and verbal identity systems—crafting consistent narratives across all brand touchpoints.
Creative Projects →
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Opinion →
Reflections, critiques, and essays on creativity, culture, and communication—written from a designer’s lens.
Processes →
Behind-the-scenes methods, frameworks, and rituals that inform the way ideas are shaped, tested, and refined.
View All →
Browse the complete archive—every project, experiment, and exploration that makes up my creative practice.
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FARIS ABBAS
DIGITAL PORTFOLIO
PARSONS SCHOOL OF DESIGN - BBA
CREATIVE FORESIGHT ANALYST