COMMUNICATION
Evolution of the Camera
Communication Design, Ps/Ai.
This work is a personal reflection on how something as everyday as a camera carries within it centuries of human innovation, desire, and storytelling. I wanted to visually unpack—not just the physical layers of a camera lens—but the cultural and historical layers that led us here. By arranging each lens component along a timeline, I traced the evolution of image-making: from the early abstractions of language and the invention of the Camera Obscura, to the tactile magic of roll film, the precision of Leica, and finally the instant, compact devices that live in our pockets today. I designed it to feel both mechanical and human. The spiraling metal and glass parts speak to engineering and precision, while the surrounding text tells a deeper story—one of access, emotion, and transformation. The camera isn’t just a tool—it’s how we’ve learned to see ourselves and each other.
MTA Report Card
Communication Design, Ps/Ai.
For my reimagined MTA yearly report visualization, I chose to organize the hierarchy of most valuable train lines along all columns by using color. Green clearly elicits towards the most successful trains for the accompanying category. Then, colors slowly shift to yellow then red as the listing depletes in value as it correlates to the category. I’ve also chosen to assign the appropriate colors for each train line to aid the viewers' relatability to where each trainline is on the map. I considered organizing the train lines in a manner that prioritized hierarchy in scale, making the icons decrease as the list continued. I then realized that this would weaken the posters ability to communicate the statistics with the viewer. I chose to attempt to show this instead by lowering the opacity of each colored row as they descended. I first started the poster by organizing the 22 rows as seen in the original visualization, but realized that doing so was too complicated and overflowed the visualization. So, I chose to group them according to proximity to each other and where each row would sit when split into 8 rows.