CREATIVE PROJECTS
Aenean aliquet nec nibh et aliquet. Sed in lorem sed est
ultricies aliquet.
Itijah 1
Graphic Design, Communication, Ps/Ai, Series. (Itijah = Direction in Arabic)
(Itijah = Direction in Arabic) A mini-series of posters that portray a direction that moves away from an Arab culture where hopelessness, bad habits, and unethical ways of living reside. The garbageman is mediating traffic to allow the garbage truck to cross the street in a busy street. This point-and-shoot image places the garbage man in the foreground, which creates a sense of direction. The garbage man is on the right side of the poster, leaving little room for negative space. He eliminates what is seen as “hopeless”, and creates an open space for finding a new direction. As people casually walk in the background he invites the viewer to a new life. The separated Arabic characters in the background spell itijah. I used typography to emphasize the sense of direction he’s providing to people on the street. The radial motion of color slightly hints towards flourishing and happiness juxtaposed against a colorless, hopeless setting. I took this image when crossing the street in Amman. (photograph taken by me).
Itijah 2
Graphic Design, Communication, Ps/Ai, Series. (Itijah = Direction in Arabic)
A mini-series of posters that portray a direction that moves away from an Arab culture where hopelessness, bad habits, and unethical ways of living reside. Two boys both sit in the front seat of a pearl white Mitsubishi while their father drives. Their small heads poking out in the same direction, something must have caught their attention, just as they had caught mine. The kids looking into the distance represent a new direction that lies ahead of today's youth. Their potential is jeopardized by the carelessness their father exercises when putting them both in the front seat with no seatbelt. A generational paradox takes place, as the past and the present both sit under the negligence of our cultural doctrine. Throughout this series, I also thought about the medium in which I envision these pieces in. I thought they would accompany a small narrative and get published in a zine. So I wrote a short passage and created a layout to bring my vision to life. (photograph taken by me).
Itijah 3
Graphic Design, Ps/Ai, Series (Itijah = Direction in Arabic)
A mini-series of posters that portray a direction that moves away from an Arab culture where hopelessness, bad habits, and unethical ways of living reside. The father leaves behind the cultural standards enforced upon women, and directs his daughter towards the distance into an open field. This represents a father who believes his daughter must break away from societal norms to be independent and learn on her own. (photograph taken by me). Throughout this series, I also thought about the medium in which I envision these pieces to live in. I thought they would accompany a small narrative and get published in a zine. So I wrote a short passage and created a layout to bring my vision to life. (photograph taken by me).
Itijah 4
Graphic Design, Ps/Ai, Series. (Itijah = Direction in Arabic)
A mini-series of posters that portray a direction that moves away from an Arab culture where hopelessness, bad habits, and unethical ways of living reside. A man appears in the lower third of the piece. His outline is made distinctive through the stroke of light that beams onto his head and shoulder. The headlight comes from a car, which, along with a background of buildings and trees, represents the city. The man is walking away from his culture and his city as he enters the empty lower third, signifying the unknown. He walks away to find a new direction. The extensive use of grain represents the old and outdated culture. (photograph taken by me).
Itijah 5
Graphic Design, Ps/Ai, Series (Itijah = Direction in Arabic)
A mini-series of posters that portray a direction that moves away away from an Arab culture where hopelessness, bad habits, and unethical ways of living reside. A father guides his daughter ahead as he looks back on a culture he inherited and once supported. To me, he represents a direction away from a society of fear, pressure, and discrimination against women. The openness that emerges as the street continues serves as space for the unknown that is yet to come from this escape. I manipulated the father’s facial features to contrast them against the dark three in the background, in order to symbolize a new direction juxtaposed against a set culture. His bright face now belongs to the brighter side of the page symbolizing moving forward. (photograph taken by me).