DIGITAL PORTFOLIO
PARSONS SCHOOL OF DESIGN - BBA
TRENDS & INSIGHTS | STRATEGIC DESIGN RESEARCHER
Advertising →
A selection of creative concepts developed to connect brands with their audiences through storytelling and impactful visuals.
Communication →
Projects exploring how form, tone, and intention shape the way messages are received and remembered.
Case Studies →
Deep dives into select projects, offering context, process, outcomes, and lessons learned from real-world execution.
Branding →
Work that builds visual and verbal identity systems—crafting consistent narratives across all brand touchpoints.
Creative Projects →
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Opinion →
Reflections, critiques, and essays on creativity, culture, and communication—written from a designer’s lens.
Processes →
Behind-the-scenes methods, frameworks, and rituals that inform the way ideas are shaped, tested, and refined.
View All →
Browse the complete archive—every project, experiment, and exploration that makes up my creative practice.
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©2025 Mag-Ex
FARIS ABBAS
DIGITAL PORTFOLIO
PARSONS SCHOOL OF DESIGN - BBA
CREATIVE FORESIGHT ANALYST
CASE STUDIES
SPORK
Spork is a communications and operations management platform that supports SME restaurants in completing successful delivery strategies to capture consumers’ interests and stand out from their competitors.
Learn More:
> FINAL PRESENTATION
> ELEVATOR PITCH
> MILESTONE 1
> MILESTONE 2
> MILESTONE 3
> MILESTONE 4
THE ENTREPRENUER’S HOW-TO GUIDE: DESIGN & ADVERTISING
This book serves as an instruction manual that allows Entreprenuers to effectively differentiate their brands from competitors, communicating their vision to the masses while maintaining cost-efficiency.
Learn More:
> FINAL PRESENTATION
> DESIGN COMPENDIUM
> DISCOVERY 1
> DISCOVERY 2
> DISCOVERY 3
30 YEARS OF LATITUDE
In part with my Summer 2024 internship at Latitude Agency, I developed and executed an actionable communications campaign to reignite Latitude’s social media presence and celebrate their 30th anniversary and commitment to “Creativity Without Boundaries”. Enhanced client outreach strategies and SMM/CTA interaction by 25%. Conducted trend analysis and competitive mapping to present industry shifts and refine strategic communication approaches, including milestone anecdotes, CTA initiatives (blog posts, opinion pieces, client case studies and testimonials). Provided campaign timelines throughout.
Learn More:
> FINAL PRESENTATION